In Summer of 2025:
BEST-SELLING BOOK – NOW AVAILABLE!
If you’re like most business leaders, you’ve poured time, money, and effort into growing your company. But even with the best intentions and solid execution, many organizations hit a ceiling. The usual fixes like more marketing, more hires, or more hustle only get you so far. So why do so many growth strategies stall? It often comes down to a misalignment between your biggest asset – your people – and
Most business problems aren’t about effort. They’re about timing. Leaders often make the right decisions, just at the wrong time.They implement complex systems too early, or hold on to “what’s always worked” for too long.They overhire, underhire, or burn out their best people trying to scale what was never designed to scale. And it’s not because they’re careless or unskilled. It’s because they’re solving today’s challenges using strategies from a
I’ve been there. You’re working 60+ hours a week. You’re making things happen. And for a while, it works. You power through, you step in, you get it done — whatever it takes. But then, without warning, the effort stops producing results. You’re still putting in the hours, still carrying the weight, but nothing’s really moving. You’ve hit the limit of the Muscle Model. What Is the Muscle Model? It’s
